How Dish Works is Leveraging AI for Culinary Content Creation
Seemingly out of the blue, artificial intelligence is everywhere. From next-level chatbot search engines, to hilarious AI-generated pizza commercials, to super-trippy visual art, our society is just...
View ArticleThreads: A New Way For Culinary Brands to Explore and Engage
On Wednesday, July 5, Meta (the parent company of Facebook and Instagram, among others) launched a brand-new app: Threads. Though it has an Instagram-ish feel to it, the purpose of Threads, according...
View ArticleOff the Page: Cookbook QR Codes Engage and Educate Readers with Bonus Content
Even though we’re obsessed with digital culinary content, we still have a lot of love for in-print cookbooks. In fact, did you know that our founder Mary Bigham is an avid collector of vintage...
View ArticleYouTube’s Evolution to Internet TV Means New Opportunities for Culinary Brands
Unlike traditional static media, social media is always evolving. Apps and platforms are constantly rolling out, and the bigger names hustle to keep pace, adding new functions, features and forums for...
View ArticleCooking on Camera: The Evolution of Recipe Videos on Social Media
While cruising around TikTok, staying up on the newest culinary trends (as we do), we came across this interesting video from Priya Krishna, a food reporter for The New York Times. In it, she lays out...
View ArticleDish Works Launches User-Generated Content Service for Culinary Brands
Spend a few minutes scrolling through Instagram or going down a TikTok rabbit hole and you’ll come across a huge range of video styles. From first-person testimonials shot in the front seat of a car to...
View ArticleUser-Generated Content: How and Why This Authentic Aesthetic Encourages...
Recently, Dish Works launched our UGC (User-Generated Content) service for culinary brands, UGC-style videos that capture a real life look-and-feel, made by our in-house creators. We’ve been getting so...
View ArticleMaximize Your Brand’s Trade Show Presence with Dish Works Sizzle Reels and...
For culinary brands hoping to make a splash or maintain relevance in the B2B space, trade shows are a crucial opportunity to make a good impression on buyers and other sales leads. Whether in-person or...
View ArticleThe Dish Works 2024 Social Media Trend Forecast for Culinary Brands
Content marketing experts have different strategies and approaches to social media, but can pretty much all agree on one common thing: Social media — and the rules on how to use it most effectively —...
View ArticleDish Works 2023 Year-End Review
Well, 2023 was a big year for our food content studio — we’re talking Taylor Swift big (okay, maybe not exactly, but definitely epic!). So much happened for Dish Works in the past calendar year, that...
View ArticleHappy International Women’s Day from Dish Works!
Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and...
View ArticleCulinary Commercials and Ads at Dish Works
While social media content has been trending toward a more authentic, “real” looking aesthetic (see our blog post about User Generated Content), there are 100% still contexts when culinary and CPG...
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